Watson-Guptill His Song - The Musical Journey of Elton John (Book)
This book has become a critical volume in serious appraisals of this remarkable artist's career. More comprehensive than previous biographies, His Song provides the full story behind all of Elton John's recordings, including: lyrical and musical analyses, a complete chronicle of all the artist's concert tours, an authoritative view of how Elton John grew from a meek, unassuming man into a personality powerhouse and a major superstar, and the true story behind John's flamboyant costumes and why he wore them.This revealing biography also examines the ebb and flow of Elton John's career, including: the real reason for his commercial downturn post-1976 and his difficult business relationship with David Geffen, his coming out as a bisexual man and, finally, as a gay man, his rocky relationship with both the music and mainstream press regarding his sexuality, his problems with drugs, alcohol, bulimia, and sexual addictions, his relationship with AIDS sufferer Ryan White and his family, and the complete story of Elton John's performance at Princess Diana's funeral and his rewriting of his song ;Candle in the Wind.Also covered are concerts of special note, including his 1979 tour of the former Soviet Union, his 1986 tour of Australia with the Melbourne Symphony Orchestra, and his 1994-1995 joint tour of North America with fellow piano superstar Billy Joel. Includes 40 black-and-white photos and a discography....details

Watson-Guptill The Touring Musician - A Small Business Approach to Booking Your Band on the Road (Book)
The Touring Musician is a book than can help performers at all levels of experience to take control of their careers. Packed with practical information as well as amusing and enlightening anecdotes, this invaluable handbook guides musicians in applying sound business practices to band travel by: evaluating assets, creating an action plan, researching, negotiating, and booking venues, arranging transportation and lodgings, managing personal and tour finances, and getting publicity.Also included in this book: point-by-point advice on setting up a small business, 11 sample worksheets and checklists, in a ready-to-photocopy format, that will help to keep information organized, samples of the major types of legal documents involved in booking a band, a step-by-step chapter showing how to book and route a sample tour, and solid advice about researching venue contracts, negotiating gigs and fees, managing band finances, coordinating promotional activities, and much, much more....details

Watson-Guptill What They'll Never Tell You About the Music Biz
Learn about what most savvy music executives already know, and hope that readers never find out! This insider's guide discloses the hidden dynamics and often unfortunate consequences of what really happens when a deal is prepared, contracts are signed, and promises are made, and alerts musicians, attorneys, songwriters, and anyone else interested in the music business to the potent dangers lurking beneath the surface of this incredibly competitive industry. Twenty chapters cover virtually every aspect of the music industry, including recording agreements, record royalties, artistic management, music publishing, music marketing and promotion, merchandising, copyright infringement, and the international music business scene. What's more, the information in this invaluable reference is all explained clearly and concisely with no legal jargon. For anyone involved in the music business, here is your source of inside information!...details

Watson-Guptill The Real Deal - How to Get Signed to a Record Label Book
Revised and completely updated edition of the industry classic! The Real Deal is the only music business reference source that offers specific advice to musicians on getting that all-important record deal. Included in this thoroughly revised and updated second edition are all the business necessities, creative aspects, and marketing strategies needed for musicians to survive and thrive in the music industry. Readers learn step-by-step how to prepare a presentation package and reach the right person at the record labels, and discover dozens of no-fail procedures and time-tested techniques for making it in this incredibly competitive business. This exciting expanded edition features expert advice from dozens of successful managers, record producers, recording artists, and publicists, as well as three brand new chapters: "Taking Care of Business," "Making Money Promoting Your Talent," and "Using Your Songwriting Talents." Also included is thorough, up-to-the-minute information on using the Internet and getting signed overseas, as well as two completely revised and updated appendices providing information on books, conferences, and other resources. For any musician playing popular music, this is the definitive guide to winning a recording contract!...details

Watson-Guptill This Business of Artist Management - 4th Edition Book
The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, "Promoting the Product," has been broken into several chapters to differentiate activities that come under this heading, including publicity, radio, video, and television promotion, sales promotion and miscellaneous activities, and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies, both standard and alternative, are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales....details

Watson-Guptill This Business of Music Marketing and Promotion - 2nd Edition Book
The maxim in the music industry has always been "You can't make it on talent alone," and with this book, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-world examples. He shows how the web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply, create a marketing plan, know your audience, be familiar with the laws of commerce, but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter ("Twenty Profile-Building Ideas to Use Right Now"), which will help readers get a running start in the recording business. They'll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources....details